How AI Assistants Decide Which Businesses to Recommend
More people now ask AI assistants for recommendations. The sources those assistants rely on are ones a business can influence.
How to Pace Ad Spend Around Seasonal Demand
Seasonal businesses face two opposite risks with ad spend. This post covers how to map demand across the year and structure budgets around it.
Cross-Domain Tracking for Third-Party Booking Engines
When visitors leave your site to book, GA4 often loses track of how they found you. Cross-domain tracking reconnects the booking to the marketing that produced it.
Consolidating Brands Without Losing Search Equity
Merging brands makes marketing simpler, but each old brand built search visibility over years. Here is how to carry it over to the new one.
Five Admin Tasks to Hand Off to AI This Month
AI tools save the most time on specific, repetitive tasks. These five are common to nearly every small business and can be running within a week.
Your Google Business Profile Is Your Most-Viewed Page
For many local businesses, the page customers see most is their Google Business Profile, not their website. Here is what matters most on it.
Geo-Targeting for Destination Businesses
Destination businesses serve customers who live hours away. Here is how location settings, campaign structure, and timing should work when your customers travel to you.
The GA4 Events Every Small Business Should Track
GA4 can tell you how many people visited your site. Tracking the right events tells you how many of them became customers.