How to Pace Ad Spend Around Seasonal Demand
Seasonal businesses face two opposite risks with ad spend. This post covers how to map demand across the year and structure budgets around it.
Your Google Business Profile Is Your Most-Viewed Page
For many local businesses, the page customers see most is their Google Business Profile, not their website. Here is what matters most on it.
Geo-Targeting for Destination Businesses
Destination businesses serve customers who live hours away. Here is how location settings, campaign structure, and timing should work when your customers travel to you.